In-house marketing teams
For brands that need new social creative more often while protecting one coherent brand world.
Creative built for testing
Do not produce one ad. Build a learning cycle.
Social-first images and short films developed in structured creative cycles to test hypotheses, read the results and make the next production more focused.
Performance creative production
Creative production that can respond to what you learn.
Bureau Boyd produces the creative. Your team or media partner manages placement, budget and reporting. Together, we translate test results into new hooks, variants and directions—without promising ROAS or presenting media buying as part of production.
Who it is for
For teams that want to learn from creative consistently.
Performance teams
For specialists who need clear creative hypotheses and fresh input for their media cycle.
Social agencies
For agencies looking for production capacity across Meta and TikTok variants.
E-commerce & launches
For products, drops and campaign moments that can begin with a defined pilot.
What can be produced
One direction. Multiple testable angles.
The set is built around real hypotheses. Not more variants for the sake of volume, but deliberate differences that can be read in reporting.
Creative directions
Monthly concepts or visual territories with a clear purpose for each direction.
Hooks & openings
Alternative first seconds, frames and copy angles for short-form video.
Meta variants
Stills, motion and agreed formats for feed, stories and reels.
TikTok variants
Vertical, fast edits and platform-aware versions within the same brand world.
Product & character consistency
Protecting recognition when multiple variants are produced from one direction.
Finishing & handoff
Publish-ready creative handed over to the in-house team, agency or media partner.
Structured creative cycle
From hypothesis to the next production.
Direction
We select one or more creative hypotheses based on brand, offer, previous learning and campaign objective.
Variants
Bureau Boyd produces agreed differences in hook, format, pace, framing or message.
Test
Your team or media partner launches the creative and gathers results in the existing media environment.
Learn & iterate
We review the relevant signals and translate them into the next production round.
Pilot or retainer
Start focused. Scale only what is useful.
- 01
Defined pilot
Start with one product, offer or campaign moment and a limited set of hypotheses.
- 02
Structured production cycle
For an ongoing engagement, we agree cadence, review moments and reserved capacity.
- 03
Results return to the brief
Performance data stays with your team; relevant learning becomes input for new creative.
- 04
Retained capacity
For continuous testing, monthly capacity can be reserved around the required volume and pace.
Frequently asked questions
Creative testing without empty performance claims.
Does Bureau Boyd handle media buying?+
No. Bureau Boyd produces the creative and can work with your in-house performance team or media partner. Placement, budget management, attribution and reporting are not included.
Do you guarantee ROAS or conversion results?+
No. The creative is built for focused testing, but outcomes also depend on the offer, audience, media choices, landing page, budget and market. No performance result is guaranteed.
Which test results do you need?+
Full account access is not required. A concise readout on relevant differences—such as hook, hold rate, CTR or qualitative feedback—can be enough to inform the next creative decision.
How many variants are produced per cycle?+
That follows from the hypotheses and selected pace. Quantities, formats and review moments are defined in the pilot or retainer proposal.
Can you develop existing winning creative?+
Yes, as long as it is clear which elements must stay recognisable and which variables may change. Bureau Boyd does not copy work you do not have the rights to use.
Can creative testing start without previous data?+
Yes. In that case, the pilot starts from the brand, audience, offer and a limited set of grounded angles. The first round is designed to inform the next.
Do you produce for Meta and TikTok?+
Yes. Vertical and platform-aware creative for Meta and TikTok can be part of production. Exact specifications are checked during the brief.
Creative testing
Start a first testing cycle around your brand or product?
Schedule twenty minutes with Boyd. You will then receive a proposal for a defined pilot or monthly production capacity.
Discuss a creative testing pilotinfo@bureauboyd.com ↗